Building a strong marketing strategy for your brand has to start at the ground level.
Much like constructing a house, you need to lay the right foundation for your strategy before you can build up.
A solid foundation gives you something durable to rely on as you carry your plans to fruition.
So, what’s at the foundation of a great marketing strategy? Let’s take a look.
Foundational elements of a strong marketing strategy
A specific target audience
Trying to sell to everyone is ineffective and wasteful, so it’s better to narrow your focus. Identify a distinct target audience, determine segments within that group, and learn everything you can about those people to craft a marketing strategy designed with them in mind.
